Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Sr. Manager– Portfolio Management
Having been exposed to various industries pharmaceutical, FMCG, Real Estate & fintech, gave him wide range of knowledge in different industries during his time at Panther Associates, he has also gained the investment management expertise during his time in LS Investment Office, where his mandate was to screen the market for the most lucrative investment opportunities. Prior to LS Investment Office, he was an analyst at Catalyst Partners, a boutique investment bank.
Over the past 4 years, Karim has participated in the execution of both ECM and DCM transactions of a total of c. EGP 1 billion, he also assisted in launching the first Egyptian based SME Fund of EGP 500 million.
He advised a Fintech start-up in launching their activities in Egypt, eventually acting as their CFO. Prior to joining Catalyst Partners, he worked as an analyst at corporate finance department at AAIB handling more than 9 companies in different industries.
Karim received a B.A. from the American University in Cairo, Egypt with cum laude degree majoring in finance & amp; minoring in Economics; he also completed CFA level I and is currently a CFA level II candidate.
With the first quarter of 2021 elapsing, some feel optimistic while others continue to see the half empty part of the cup. It is all a state of the mind, when we go into the spiral of thinking things are bad, we do not know how to move out of it……So why am I always optimistic?
Hardships bring the best out of us, because thinking of how to pivot can only mean we either survive or we gain more experience, both are what shapes us in the long term.
So how do we pivot?? 2020 was a year like no other, one had no idea how long we shall be in this status, ranging from full quarantine to opening up and more of herd immunity taking place, whilst travel restrictions and social distance has taught us to be glued on to our screens with no down time or holidays!!!
To analyze the future, we must accept the present and see how best to plan, not just one plan but a Plan B, C and D have to be in place as we strategize for what’s next! Does that sound realistic? When we have no clarity on the future, we must think outside the box and not wait to see the sky becoming clearer., there is always an opportunity for those who seek it.
As we have been taught in school, Egypt is blessed with a location that makes it at the center of the world, but we must find the way to use it. We are also a young country, with more than 65% of its 100Million plus population below the age of 35. Making us not just the right market for any business to expand its footprint but also the advantage to have skilled employees you can train as needed. Egyptians at all levels are with a very high IQ, so if well managed and directed their natural street smartness will play an integral role in the future of Egypt’s growth.
Our 138 Pyramids had 2020 as the year many of our companies were ready for take-off, after preparations on all the corporate governance front, first 2.5 months showed evidence we were right but then like all the world things came to a halt. We saw how our partners showed us their entrepreneurial traits, coming up with innovative ideas and solutions, most of all making us proud of how resilient they are. Whatever, the future outcome shall be for each one of our companies, the most important thing is to know that it has only added to their capabilities and we are confident they shall be a role model, be it in the Fashion, FMCG or Service industry’s they have a long, brilliant future ahead.
As someone who has had the privilege of growing in this market for the past 40 years- partnering with many international and local institutions -I am witnessing a new solid clarity from our leader, government, banks and institutions focusing on SME’s as the future engine for growth, so be optimistic and let’s work together on making our dreams a reality.
Neveen El Tahri
Accountant
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Corporate Governance Officer
Passant is 138 Pyramids and Delta Inspire’s Corporate Governance Officer. She is managing, coaching & supervising the CG activities in the Portfolio companies.
She holds a BA from the Faculty of Arts- Spanish department-Cairo University.
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Financial Manager
Human Resources
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Deputy Chairperson
Board Member
Seif Eldin Awni is the Managing Director of branches for Wedian securities Brokerage Company. Serves as a Non-executive Director and Investment Committee Member in a financial investment company-Post for Investment “PFI”. Non-executive Director and Audit Committee Member in the Egyptian Investor Protection Fund-EIPF-supervised by EFSA. Training consultant for the IFC-International Finance Corporation-World Bank.
Seif Eldin holds a B.A. in Business Administration from, Cairo University, he also holds MBA from the German University in Cairo in Finance and Investment.
Board Member
Board Member
Alaa Mahmoud Hassoubah is the CEO of Saudi Foras Investment Company which is a closed joint stock Company, based in Jeddah, Saudi Arabia. Foras aims to enhance and support innovative/talented Saudi entrepreneurs and promising enterprises by securing the right funding, supplementing managerial capabilities, and softening any cumbersome regulatory procedures.
He has over 20 years of diversified experience in financial, public and private sectors in both KSA and the Middle East. Throughout his career, he has experienced a broad spectrum of industries including real estate, hospitality, travel, tourism and financial services. He also acquired extensive experience in Bankingsolutions throughout his 10 years’ experience in both The Private Banking and Investment. He sits on the board of different companies both locally and internationally.
Locally:
Foras Mining Company
Ejada Company
Beyti Express Company
Al Masfaq Saudi Development Company
Provinces Development Company
Rowad Development & Real Estate Investment Company
Wej Investment & Development Company
Internationally:
Dara trading Company – Dubai
Foras Investment Company – Egypt
Saudi Jusoor Investment Company – Egypt
Delta-‐Inspire Company – Egypt
He graduated from King Abdul Aziz University in Jeddah, Saudi Arabia, with a BA in English literature.
Board Member
Founder & Chairperson
Neveen has more than 40 years of financial & business experience. Commencing her career as corporate banker with Chase Manhattan Bank’s JV today “CIB” where she last headed the Petroleum, Tourism & Electronics’ divisions. With the revival of the Egyptian Capital Market in 1994 established one of the first Brokerage firms “Delta”, followed by founding Asset Management, Fund Services, Investment, SME and Leasing companies, all of which were either fully or partially divested by 2011. In the process partnering with renowned financial institutions; American Express Bank & it’s local subsidiary EAB which were both bought out by Dutch ABN AMRO Bank. The exit in 2006 was to Arab institutions; Mena Investments, Rasmala and finally local listed private equity firm AIC.
She was the first woman to sit on the board of the Egyptian Stock Exchange and twice named by the Financial Times as one of the leading businesswomen in the Arab World. Won local awards for her contribution to Egypt’s investment environment and Internationally for her economic empowerment of women. Sat on several private & public-sector boards, e.g.; Banque Misr, General Authority for Investment (GAFI), Telecom Egypt, Egyptian Railway Projects & Transport Co., Egyptian Arab Land Bank, ”EGID”, Egyptian American Enterprise Fund, Misr Capital Investments and Upper Egypt Leasing Company, The General Authority of the Suez Canal Economic Zone“SCZone” and Egyptian Financial Supervisory Authority “EFSA”.
Currently she continues to sit on the Boards of; Al Moltaqa Investment Company, Orange Egypt telecom Company (previously MobiNil), Hassan Allam Holding, Jewelry of Egypt “Azza Fahmy, Bank Misr Leasing Company “BM Lease, Egypt Wealth Sovereign Fund “EWSF”, CI Capital Holding, Al Baraka Group for Investments and Nasser Social Bank as well as her NGO role on the board of INJAZ, Juror for Cartier Women Initiative, mentor for Endeavor, among many other similar initiatives.
Neveen is a graduate of the Faculty of Economics & Political Science and is an Alumni of both Harvard Business School and London Business School.